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Marketing Tools Should Free Up Your Time — Not Take It Over
You will find no shortage of marketing tools as you create and execute campaigns. However, not every tool is necessarily a good one, or the right one for your needs. Understand the various marketing...
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Company Cross Selling: Are You Maximizing Your Marketing Efforts?
Company cross selling is a great way to increase revenue by marketing a different product or service to an existing customer. Because you already have an existing relationship, you don’t have to cold...
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Radius Marketing: Take The Guesswork Out Of Prospecting
The successful search for new customers requires a targeted approach to prospecting and lead generation. Targeted marketing techniques such as radius marketing can give you a way to accurately identify...
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How Radius Marketing Can Attract Potential Clientele
You already know highly targeted marketing gets better results than a scattershot approach. Even so, there’s one type of targeted marketing you may be overlooking: radius marketing. Also known as...
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Putting Your Database to Work for Marketing
The information contained in your customer database is a rich and reliable source of insight into your customers’ needs, interests and buying habits. An effective database will provide the background...
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Online Response Forms: Garner Quality Leads With Creative Questions
Online response forms provide marketers, website owners and virtual businesses with the opportunity to gather useful information from potential customers who visit social media pages, websites and...
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5 Methods for Encouraging Customer Loyalty In Your Client Base
Acquiring new leads and customers is certainly important, but without repeat customers who endorse your company and support you with their purchases, your business will likely fall short of its...
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Inbound Marketing and How It Differs From the More Traditional Outbound...
As the World Wide Web has evolved and advanced, so have the techniques used to attract, convert and serve customers. Traditional outbound marketing techniques that once worked well have given way to...
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3 Tips for Successful Lead Generation on a Limited Marketing Budget
Finding high-quality leads can consume a substantial portion of your marketing resources. If your budget’s limited, you’ll need to search for strategies that can promote lead generation while leaving...
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5 Ways to Employ Predictive Analytics in Your Multichannel Marketing
Business owners and marketers are continually interested in forecasting industry trends and predicting the behavior of their customers. With predictive analytics, a company can use existing customer...
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